5 Reasons Your Business Needs To Invest In SEO
Improving SEO is the top inbound marketing priority for the majority of marketers (Hubspot). But why has SEO become so prevalent over the past few years? Is your business doing enough to keep up with your competitors’ online presence? Here are Miller Ad Agency’s top five reasons why you need to invest in SEO. 1: Organic search […]
Thank You, Miller
Hey there, My name is Carlie Bryant. I am a future graduate and advertising major from the University of Oklahoma. This summer, I had the amazing opportunity to be an intern at Miller Ad Agency. I wanted to jump in and share brief summary of my experience and the benefits I have gained from my […]
Marketing, Advertising And The Digital Age
How much about advertising has changed in the last 25 years? Well, you could say – everything. It is often said that advertising was easier in the past. The way consumers shopped, consumed media and made choices seemed so much simpler. Traditional media, including television, radio, billboards and print were the core for any business marketing. However, the days of […]
The Digital Bride War
Recently engaged, I’ve suddenly been plunged into the world of weddings. From left to right, I’m being told I need to book this and I need to find that pretty quickly since they all book out a year in advance (mostly churches, venues, wedding dresses, and photographers to start). So as usual, it all started […]
A Heartbreaking Subway AD Of Staggering Genius
On June 27, a fascinating video was unearthed by the Twitter feed of one Ryan Simmons, a video director for SB Nation. “Got another capitalism greatest hit,” he wrote. “I will give you one hundred thousand dollars if you can guess the brand by the end.” It begins, as all art does, with birth. In […]
It’s Not Me, It’s You: A Guide To Cord Cutting, Cable TV And Streaming
Sometimes you just have to break up. You’ve had a good run. Had some laughs. Enjoyed some good times. But you have this feeling there is someone better out there. Someone that doesn’t take advantage of you. Gives you what you want when you want it. And doesn’t cause a scene when you decide to […]
35 Years Of Miller Ad Agency: Does Longevity Matter?
Does Longevity Matter? Or maybe even more curiously, is it even a good thing? As we celebrate being in business for the last 35 years at the Miller Ad Agency, I’ve been thinking about the implications of longevity as it relates to the rapidly evolving digital and traditional advertising space in 2019. Let’s face it…new is cool. Not […]
Dad’s Day
Father’s Day is coming up and we all know what that means… the slew of heartfelt video ads. While not on as grand of a scale as holidays like Christmas or Valentine’s Day, Father’s Day is still a holiday that brands can tap into. Sometimes it’s used to promote a specific product Dad would like, […]
Miller Ad Agency Named A Clutch Marketing Leader Of 2019
For 35 years, Miller Ad Agency has earned a reputation as experts in effective advertising. Our team of creative minds are well seasoned yet continually driven to explore new cutting-edge digital marketing concepts such as CRM targeting, Geo-Fencing, and email retargeting. From boosting your bottom line to growing your market share, Miller Ad Agency brings results. […]
9 Ways How To Reach Millennial Audience And Start Conversation With Millennials
99% of consumers expect car shopping to be a ‘hassle’ Consumer Experience survey by Driving Sales. The logic of marketing was that the more advertisements you throw at youngsters, the sooner you could hook them to your brand. Reaching out to the younger generation takes a lot more than traditional ads. In particular, the […]
How Dealerships Can Sell More Cars And Get More Customers In Their Stores
Learning more about this technology could make your dealership more profitable by increasing sales and helping you invest money wisely. Here’s an overview of strategies and tools that can be employed in order to get more traffic and sales. How can car dealerships increase sales and get more customers? Dealerships can increase sales by deploying […]
The Role Of Emotion In Advertising
In marketing, a consumer’s emotions, whether good or bad, play a large part in the effectiveness of an advertisement. They readily respond when anything is found to be interesting, enjoyable or noteworthy. Ad campaigns are targeted based on an engaging image, music, a story or the brand itself. What is the role of emotion in […]
Dallas’ Miller Ad Agency In The News
Our CEO Erik Radle talked to Dallas Business Journal recently about new trends in advertising, influencers, our beautiful new photo and video studio and expectations around high-quality content. Here’s the link to the story in Dallas Business Journal:https://www.bizjournals.com/dallas/news/2019/05/23/social-media-influence-dallas.html
You Can’t Unsee This: Has KFC’s New Influencer Jumped The Shark?
There has been a bit of a backlash online from all the self-made, self-built and self-promoting influencers trying to make a million dollars taking photos or videos to garner followers and attention. Trends come and go faster than ever and it seems the influencer life cycle has matured to the next level. Influencer Marketing has just jumped the […]
Cut-Outs Are In.
The price of pixels is dropping down daily. Millions of them are available now through your phone’s advanced photo technology, ready to interpret and filter your surroundings, people, that funny guy by the traffic light, your vacation and even a sun eclipse. No limits these days, just point and shoot.But sometimes digital is not enough. […]
Most Of The Time, We Are Already There
There is usually immense effort under way in order to create a product, but it is common to find something is missing. Giovanni Giorgio, friends call him Giorgio, is a famed DJ and musician who spent his early years exploring music styles throughout various sound establishments. Though even with his success, he felt something was […]
All Audiences…Not Created Equal
I recently redesigned a product’s packaging for a client of ours. It was not done to change their brand, to make their packaging prettier, or to increase their sales among their current consumer base. Instead, they were marketing to an entirely new audience with similar interests in their product offerings. As they soon realized, not […]
A Night With The Stars…And The Brands
Well, another Oscar season has ended. The red carpet has been rolled up, the awards have been handed out, and “Green Book” has officially been named best picture. This past Sunday night, Millions of people tuned in to see Mellissa McCarthy’s Rabbit covered dress and Gaga and Cooper preform “Shallow”. What they also saw, though, […]
The Future Of Broadcast TV, Maybe
Stop me if you’ve heard this before: TV is changing. Of course it is. As they say, “The only constant is change.” This change, though, goes beyond the usual headlines of how many subscribers cable and satellite companies are losing every quarter, to the very nature of how broadcast TV is delivered. Say hello to […]
Not Making A Call Is Still Making A Decision
Today, the whole world is lamenting the fate of the New Orleans Saints. They had the game in hand until a flabbergasting no-call by the officials on a play that was pass interference by anyone not Bird-Boxing themselves kept the Saints from a seat at SuperBowl 53. The paralysis experienced by the officials, unable to […]
The Best Audience To Target With Google ADs
Can you tell the difference between a Google Ad and an organic search result? Don’t be discouraged if you can’t. VARN recently conducted a survey in January of 2018 with 803 respondents. 57% of those surveyed could not recognize the difference. And it’s not just people over 55. 50% of consumers 18-34 couldn’t recognize […]