Well, That Was Interesting. Now What?
As stay-at-home orders began rolling in, and businesses started shutting down, people had way more time on their hands and nowhere to go. Consequently, it should be no surprise that video consumption dramatically increased. Correspondingly, with people spending less time in their cars, radio initially saw a substantial loss of listeners and a shifting from […]
Is Social Media Phasing Out Domains In Advertising?
Social media could link up with your branded websites to have a deeper connection with esteemed customers. Popularity is real with social media platforms since it works like word-of-mouth, but to millions of people. The world has experienced significant generational changes that have revolutionized so many things. The order and way of doing several things […]
How To Connect And Disconnect
I often dream of the future, especially after I look back in the past and think about how far humanity has come. As a self-pronounced lifelong learner, I spent much of my freetime the past few months learning about the industrial revolution and how truly revolutionary it was, not only for the United States, but […]
Repetition Is Your Friend, Until It Isn’t
A few months ago, I saw an online advertisement for a local company whose website I had been on a day or two prior (I won’t say who or in what industry in the interest of privacy). “Oh, interesting,” I thought, “they’re running some retargeting advertisements to try to get me back on their site […]
What Is TikTok?
This video came courtesy of TikTok, one of the biggest apps to gain notoriety in the last couple of years, especially among Gen- Z. This newest generational group is rapidly growing, and wildly diverges from previous groups in behavior. You have probably seen the video of a man on the highway skateboarding while drinking cranberry […]
Advertising In The Age Of Anger And Conflict
Stop. Step away from your television, phone or any device that conveys the news! I warn you, there will be hell to pay. I had an elucidating conversation the other day with a client, one of the largest Ford dealers on the planet. We talked television news, historically a great place to insert ads as […]
The Importance Of Trends
Advertising is continuously morphing this year. Society has been thrown curveballs left and right. First a pandemic, then a racial injustice revolution, next boycotts, continuous business shutdowns or struggle for survival (small and large companies alike), and more. In a tumultuous sea of uncertainty, despair, and hope, consumers’ habits are up and down – dare I even […]
The True Power Of A Strong Brand
The TRUE power of a strong brand…latitude. If the last 90 days have taught me anything, it has been an affirmation of a belief I’ve held over time, now made stronger: A strong brand can help overcome obstacles, mistakes and occasional sub-par service. My journey to affirmation began in early June, spurred on by the […]
Marketing Tips To Adapt To During The Coronavirus
Where do you stand? Are you fearing the unknown or taking it head on and adjusting to benefit your business and community? The reality right now may be something we have never experienced, but some things never change… Right now people are still watching TV, scrolling through social media on their phones, and more. Heck, they’re probably […]
Television Attribution Technology
key takeaways Now more than ever, advertisers need clarity of what is and is not working in their advertising mix. John Wanamaker (1838 – 1922) was a very successful merchant opening one of the first and most successful department stores in the United States, which grew to 16 stores and eventually became part of Macy’s. […]
Why Have An Ad Agency Place Your Media?
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your broadcast media. Why not just place directly with the stations and save yourself that money? How hard can it be? You know what shows you like to watch, after all. Most viewers are probably like […]
Put Your Best Foot Forward
These are tough times for everyone – large businesses, small businesses, and personal life alike. More than ever, companies are facing the challenge of being left behind and deprioritized by consumers. Additionally, they run the risk of potentially being perceived as selfishly taking advantage of the situation by pushing their brand just to gain sales at the […]
Covid-19 Update
Know that as we face these challenging times, The Miller Ad Agency remains open for business and fully staffed to help you weather this storm. We’ve faced other national crisis, from the dark day of 9/11 to the financial crisis of 2008. While each posed unique challenges, we should be reminded that our great nation stepped […]
What Lessons Can The Coronavirus Teach Us About Marketing?
Each passing day, the globe is increasingly concerned with the spread of the deadly Coronavirus, and rightly so. In addition to being a serious public health crisis, the economic blowback is taking a punishing toll across multiple industries. Nobody in their right mind is getting on a cruise ship, air travel is being eschewed and […]
What Does It Mean To Be Social Media Savvy?
Social Media Marketing can be extremely challenging but also tremendously rewarding to your ROI. Platforms like Facebook have a reach close to that of TV but for a fraction of the cost. Of course, your success and reach is dependent on the strength of your creative. To see your creative concepts come to life and […]
Do You Know The Real Difference Between SEO & SEM?
Quick Summary The real difference between SEO and SEM comes down to investment vs. ownership. SEM allows you to “rent” space at the top of search results for immediate visibility, while SEO is a long-term strategy focused on building authority to earn “free” organic traffic. While one offers speed, the other offers lasting value and […]
Breaking Through The Holiday Mayhem
The holidays are upon us and you know what that means… crazy good deals and mass shopping! This is when everyone is looking to make purchases on “too good to pass up on” deals for themselves and gifts for others that they will have to purchase anyways. To get a piece of the pie of […]
Jeff Bolton And Miller Ad Agency Fly High
One of the benefits of working in your 50’s is that you’ve generally learned your strengths and weaknesses. For me, a hard and difficult path has led me to the following conclusions: My deficiencies are particularly awful considering that I’m a professional communicator: film producer, talk show host, writer and storyteller. One of the other joys […]
Don’t Wait For Frozen Pipe To Fix Your Media Strategy
“You don’t pay the plumber for banging on the pipe. You pay him for knowing where to bang.” It’s a great quote that while erroneously attributed (in one form or another) to many authors; is a large part of the agency pitch. This came to mind not long ago after I worked on a traditional […]
The Art Of Barketing
It’s no secret that ads including dogs and children gain much more traction. But why is this? Put simply, we relate to displays that reflect our own lives. We want to see ourselves, and what we care about, within the product being sold to us. After all, if the product fits with the things we […]
35 Years Of Miller Ad Agency: Time Flies When You’re Having Fun
My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and we lived in Lexington, KY. My mother has always been crazy ambitious, so no one from her small-town farm community could be too surprised when she started her own company – and it flourished! Being a woman […]