Digital Advertising, Beer And Puppies!
I’ve worked in the digital advertising space for almost 9 years. Through nurturing many long-term relationships with clients, I have countless stories of how digital advertising has not only brought them new business but how it has also allowed them to grow their own businesses with new employees, store locations, and equipment in their field […]
Dissecting Creative: Video Production 101
The first thing my mentor taught me was the importance of understanding the key roles required in creating a final product, which in our case was a short film or commercial. I was given a stack of reels and really studied what it meant to be a director, editor, and a director of photography (DP). […]
Shopper Marketing Evolved
As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex. As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data […]
Miller Cares
This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah. My team was assigned a six-year old […]
Cashing In On Feminism
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to guilt anyone. This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use […]
Marketing In The On Demand Delivery Economy
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product. In the year 2017, what kind of savage leaves their home to go get simple goods and services? We are inarguably ramping […]
Taking A Perceived Problem And Making Into An Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? People worried the earbuds would fall out. So what did Apple do? Did they do an infomercial explaining how they tested the AirPods? […]
Being Faked Out Is A Real Problem – How To Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news. It’s already influenced an election and has now scammed other advertisers. By setting up fake websites, advertisers spent nearly $5 million a day for video ads that were never watched! This […]
Does Your Car Have Holiday Spirit?
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride. It almost seems that Christmas decorating is contagious; once you start, it begins to creep into every room of your house and […]
The Market Sets The Price
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category. Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price […]
Why Repetitive Advertising Forced Me TO Buy Premium Services
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service. Like most people I enjoy services like Hulu and Spotify. However, I recently switched to both premium features without ads; both for various reasons mind you. Now I normally don’t mind […]
Mute Rate On Native Pre-Roll
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for. Facebook, newsfeeds, all the rage. You create this magnificent work of art, the copy touches on all of your selling points, it’s entertaining, and it flows […]
Pointless Over-Promotion Is Making The Blockbuster Lackluster
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement. The numbers don’t lie. As of the date of this post, according to boxofficemojo.com1, a little over 7 BILLION dollars […]
The Effects Of Celebrity Endorsements
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for. In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent […]
A Lot Of A Little, Or A Little Of A Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”. Marketing efforts are ultimately intended to build relationships with potential customers. The […]
Common Misconceptions About Your Online Presence
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme. URL OPTIMIZATION There are so many misconceptions about this let me explain how to make […]
What New Car Dealers In The States can learn From The Brexit
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play… Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European […]
When Your Commercial Is Trying Too Hard
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard. Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. With so many manufacturers, models and dealers to choose […]
“What’s the best use of my ad budget?”
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’ I get this question quite a bit and it’s definitely changed over the years. In […]
Got Lemons?
This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning. This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course […]
Social Media’s Influence On Politics
Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day. Today’s political campaigns are not your grandfather’s campaigns. Gone are the days when people had to turn […]