What New Car Dealers In The States can learn From The Brexit

Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play… Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European […]

When Your Commercial Is Trying Too Hard

Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard. Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. With so many manufacturers, models and dealers to choose […]

“What’s the best use of my ad budget?”

I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’ I get this question quite a bit and it’s definitely changed over the years. In […]

Got Lemons?

This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning. This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course […]

Social Media’s Influence On Politics

Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day. Today’s political campaigns are not your grandfather’s campaigns. Gone are the days when people had to turn […]

Winning The Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy? The United States […]

What Band-Aid And Donald Trump Can Teach Us About Building A Brand

I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired. I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that […]

New Barbie AD Campaign And Its Powerful Message To Girls

When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls. I’m a mom of 2 girls, and I am the CFO at Miller Ad Agency. My mother started this company over 30 years ago. Growing up in the […]

How To Market A New Sports Franchise

When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face. Admittedly, I’m not very organized. Just ask my co-workers or my wife. So when the opportunity to become part owner of a new Ultimate […]

Proofreading Pitfalls: As Told By An AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients. Proofreading your work and checking every revision seems like a no-brainer right?I thought so too, until I made a […]

The Importance Of The Right Media Buy?

It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client. The other night, Meet The Press, a national political talk-show was on in my kitchen. During one of the breaks a local automobile shop aired a commercial. So what was the problem? The shop in […]

How Far Will You Go For SEO?

Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?While a rare occurrence, changing your business name in an effort to increase search traffic isn’t unheard of. Changing your city’s name is a little bizarre and far-fetched. But how […]

Baby It’s Cold Outside

Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story on every local channel. You can turn on your TV and be guaranteed to have full coverage of what the roads are like, what schools and businesses are closing, etc. I was so thrilled this […]