What is constantly overlooked is the time and effort invested in making a product successful. Instant gratification with user interface on the screen may not recognize the time and effort put in, but it will, most of the time, bring success to its creators. Products and devices live and die based on ability to communicate successfully.
Malcolm Gladwell mentioned, roughly, that about 10,000 hours of practice is needed for perfection. Miller Ad Agency is about to hit 300,000 hours this year. That’s 35 years if you were trying to calculate. Miller Ad Agency constantly works within crossroads of technology and communication, so we have plenty of knowledge to offer to corporations and companies.
For most companies, 10,000 hours is something they cannot afford, and yet need to communicate successfully across multiple channels. Hiring initiatives, public relations and many other aspects of corporate communication, both internally and externally, are moving so fast that businesses have a difficult time catching up.
Computer processing power doubles every 18 months, Gordon Moore noticed, but events powered by computers tend to move even faster. A single tweet, apparently, can start revolutions or, more commonly, destroy companies.
What to do then, when the infrastructure is in place and people are trained, but no win, like the Cowboys?
False sense of security can come from exactly that, infrastructure in place and mandatory quarterly training. With Microsoft office on every computer, the story goes, employees can create miracles. PowerPoint is so easy, a drag-and-drop pre-set interface and, major bonus here, can print slides and use them as posters around the office. Sounds familiar, right? If only Andy Warhol had PowerPoint.
In terms of user experience, a company’s dependency on the PowerPoints and the Words of technology may not be solving communication problems. They may be creating a platform of expression for their employees. That approach may not be adequate enough when they try to send their message throughout external channels.
For example, the PowerPoint wizards of a corporate world, well versed in the program since the 90’s, will try to apply the same approach when creating internal screen saver messages and external Twitter images. Those two are presented in a slightly different way from each other. The message can be lost depending on the device used. So, when your manager, in dire need to control the narrative around the office, asks: “Why these screensaver images we put on Twitter do not get any response?”, you’ll have a tiny bit more info to work with.
Don’t lose your audience, your platform credibility and control of the narrative. Talk to Miller, and we can help build those and more.
