The world of advertising is fast-paced, creative, and constantly evolving. At the heart of it all is the account services team! I bridge the gap between clients and the creative team. Have you ever considered a career in account services and wondered what a day in the life of an Account Executive looks like? Well here’s a glimpse of what an average day in my life looks like.
Morning Routine
My day usually starts with a cup of coffee, which I’ve just recently learned how to use the office coffee machine (thanks Isabel), with a snack on the side (probably popcorn). The majority of the team starts rolling in at 8:30, and the first task is often a team check-in. This might involve a brief meeting with our creative team, media buyer, or digital director to discuss the day’s priorities. Or if it’s the middle of the week, I go into our project management system to see any pending jobs, and I do a quick check-in on the status of those jobs. As an AE a huge part of my job is ensuring everyone is on the same page, understands client expectations, and is aware of upcoming deadlines.
Mid-day Client & Vendor Communication
Next up is communicating with clients. This is usually an ongoing all-day job. It could be a status update on the production of their new commercial, sending a new billboard design for approval, or a discussion about new ideas. A significant part of my job as an AE is maintaining strong client relationships, so being responsive, clear, and proactive is key. Clients are very busy, you know running a business and all, so getting their feedback can sometimes be a challenge. Figuring out a client’s preferred method of communication and time is key. Whether it’s via email, phone calls, video conference, or a combination of all of the above, keeping the client informed and engaged is essential.
Client and internal team communication is just half of it. The other half is communicating with vendors and partner reps. One of my primary verticals is automotive and a big portion of their advertising strategy involves traditional media, such as TV, radio, and out-of-home (billboards). As an AE I have to communicate with TV and radio station reps pretty heavily at the beginning of the month. This can include: informing them of the media buy, sending them the new commercials we produced, and instructing them on what should go on air and when it should air. I also need to be aware of upcoming events that could shape/disrupt our usual buys. For instance, a political year or heavily watched live programming, like this year’s Olympics, can play a big part in our media buying strategy.
Communication is key and building strong client and vendor relationships is an integral part of being an AE.
Creative Briefing & Project Management
After client & vendor communication, it’s time for a creative briefing. This is where I take the client’s needs and transform them into actionable tasks for the creative team. I’ll input jobs/tasks in our project management system that clearly outline the project’s objectives, target audience, key messages, and any specific requirements the client has. The goal is to ensure the creative team has all the information they need to develop impactful campaigns. For our automotive clients, it usually starts with coming up with a theme for this month’s campaign. I’ll have our creative director, Jimmy, write an engaging script, and once the commercial is produced I’ll share that with the graphics team. They’ll take inspiration from it, and create digital ads that match the look and feel of the commercial. So whether someone sees the commercial on TV, hears it on the radio, or gets retargeted through a banner ad the message on all channels is consistent.
Lunch Break & Coworker Catchup
Even during a busy day, it’s important to take a break. You know how I said building strong client and vendor relationships is important, and so is building a relationship with your team. I would say that’s my favorite part of hybrid work. Grabbing lunch with my neighbors in Cuba (Cuba, also known as the office cubicles), creating inside jokes, listening to Jimmy play “Ice Ice Baby” on repeat, and the occasional impromptu laugh session really livens up the office!
Decks, Decks & More Decks
Once all marching orders have been sent to everyone else that then means it’s time to work on my items. As an AE, presenting to clients is a regular part of the job. I meet with clients on a monthly, sometimes biweekly, basis which involves a lot of deck/presentation building. Whether it’s pitching a new campaign concept, reporting on the success of our campaigns, or introducing a strategic recommendation, preparation is key. This involves gathering data, refining the presentation, and rehearsing the pitch to ensure it’s clear, persuasive, and aligned with the client’s goals.
Wrap-Up and Planning
As the day winds down, I take time to review what has been accomplished and plan for the next day. This might include sending follow-up emails, updating project timelines, and making notes for upcoming meetings. Organization is crucial for staying on top of multiple projects and ensuring nothing falls through the cracks. A day in the life of an Account Executive at an advertising agency is dynamic and varies. No day is ever the same, especially depending on the time of month and day of the week, but that’s what makes the AE life fun! From managing client relationships to overseeing creative projects, the role requires a mix of communication skills, strategic thinking, and lots and lots of organization. While it’s challenging, it’s also incredibly rewarding, offering the opportunity to be at the forefront of exciting campaigns that can make a significant impact. For those who thrive in a fast-paced environment and love working with both people and ideas, a career as an Account Executive at Miller Ad Agency might just be the perfect fit.
