Harness the Power of
Automotive Advertising Agency
Driven Since 1984
History
Since 1984, Miller Ad Agency has been a premier full-service automotive advertising agency specializing in everything from Tier 3 dealerships to Tier 2 associations. As one of the few remaining agencies exclusively devoted to the field, we provide full-funnel marketing solutions—combining high-impact creative with AI-optimized digital search—to help the nation’s largest dealerships dominate their local markets.
Performance Meets Planning
Gentlemen...
Start Your Engines
The success with a new dealership-client lies not only in the execution of their advertising, but also in its planning. This is a process that occurs at the beginning of the relationship and defines the entire scope and path that the relationship follows. A well-designed plan will result in the ability to achieve your dealership’s objectives in a timely efficient and effective manner.
Tailored to Win
Path Forward
We tailor the most effective advertising campaigns by incorporating customer demographics, sales histories, in-depth interviews with dealership personnel and analysis of competitive spending and creative. Start strong and you will end strong. We do the work early and often to keep you ahead of the competition.
All for One
Your New
Pit Crew
Miller Ad Agency employs numerous people in fields ranging from artists, writers, media buyers, event managers, data analysts, digital marketers, and building websites just to name a few of the skills we bring to the table. All these people work in unison in a collaborative environment with only one goal in mind: To create the perfect “message” for your product, to attract the largest audience, using the most effective media to reach that desired audience. Hiring Miller Ad Agency can actually save you time and money.
The Strategic Balance of Automotive Advertising
Now and The Future
Effective automotive advertising is more than just high-volume commercials. While ‘hard sell’ tactics often provide a necessary short-term boost during sales slowdowns, relying solely on immediate gratification can compromise your dealership’s future. Finding the equilibrium between monthly gross profit and long-term brand equity is a challenge for most dealers. Miller Ad Agency has produced immediate sales and built a brand for future business for over 40 years. Our strategy ensures that your marketing expenses drive today’s showroom traffic without sacrificing tomorrow’s market share. We’re here, we’re ready, and we will put in the work needed to build your dealership. Give us a call at 9722432211 or drop a request for a short meeting online.
Maximize Every Dollar
Make the Most of Manufacturer Co-op Funds
Are you making the most of your manufacturer co-op funds? Many dealerships leave valuable dollars on the table simply because they aren’t fully aware of what’s available to them or how to best utilize it. At Miller Ad Agency, our automotive marketing experts specialize in navigating the complexities of OEM co-op programs. With years of hands-on experience, we ensure that you’re not only accessing every possible fund, but also using those dollars strategically to maximize your marketing impact.
Frequently Asked Question
A specialized automotive ad agency like Miller provides access to co-op compliance expertise, proprietary automotive data, and discounted media buying rates that generalist firms cannot match. Our deep industry roots ensure your dealership’s marketing is both compliant and high-performing.
Automotive digital advertising uses machine learning and first-party data to target “in-market” buyers. By appearing in AI-driven search results and localized map packs, we connect dealerships with shoppers who are ready to buy, significantly reducing cost-per-lead.
Tier 2 advertising focuses on regional dealer associations to drive brand awareness for a specific market, while Tier 3 targets the individual dealership level to move specific inventory. Miller Ad Agency has over 40 years of experience in creating a seamless sales funnel.
Yes. One of the primary roles of a dedicated automotive agency is to ensure that all creative assets comply with strict manufacturer (OEM) guidelines. We manage the co-op submission process so you can maximize your marketing budget and avoid costly compliance penalties.