We’ve All Heard It
If you work in design, chances are you’ve heard this at least once:
“Can you make the logo bigger?”
It’s one of those classic client requests that shows up in almost every project. And while it might make some designers pause, it’s really just a sign that we’re approaching the design from different perspectives.
The truth is, this request has less to do with the actual size of the logo and more to do with visibility, impact, and reassurance. It’s a small phrase that opens up a much bigger conversation about design, branding, and communication.
Why Clients Ask for It
Let’s be real—clients care about their logo. A lot. And for good reason. It’s their brand, their identity, their name out in the world. When they ask for the logo to be bigger, it usually comes from a good place. They want people to recognize them, remember them, and know who’s behind the work.
It’s not about changing the design—it’s about making sure the brand stands out.
Why Creatives Think About It Differently
Now from our side, as creatives, we look at the whole picture. We think about layout, flow, balance, and how the eye moves across a page or screen. If the logo is too big, it can throw things off. It might distract from the message, the call-to-action, or the story we’re trying to tell, and could even throw off the composition and layout of the design.
To creatives, good design means everything works together. The logo matters, but it shouldn’t overwhelm the rest of the piece.
Same Goal, Different Approach
Here’s the thing: both sides want the same result. We want the piece to work. We want it to look good and deliver results. Clients want to be seen, and creatives want the message to be clear.
Instead of focusing on the details, it helps to talk about the bigger picture:
- What’s the goal of this piece?
What are we trying to achieve—brand awareness, action, or information? - Who’s it for?
Understanding the audience helps shape the design to appeal to them. - What do we want people to do or remember?
The design should reinforce what we want the audience to take away. - Where will this be used?
The medium (web, print, etc.) affects how the design should be approached. - How does the logo fit?
It should complement the design and not overpower other key elements.
Once we answer those questions, the right logo size usually becomes pretty clear.
Let’s Talk It Out
Design works best when it’s a team effort. When clients share what they’re thinking, and designers explain their choices, we all get better results.
It’s really not about making the logo “bigger” or “smaller”—it’s about working together. A little conversation can go a long way. Sometimes the logo really should be bigger. Other times, a more subtle placement makes everything feel cleaner and more polished.
So… Should the Logo Be Bigger?
Maybe. Maybe not.
It depends on what we’re trying to do—big, small, or somewhere in between—what matters most is that the design does its job. At the end of the day, when creatives and clients trust each other and keep the lines of communication open, we create better work, and that’s what it’s all about.
