So, this is my first time working at an advertising agency. I have always had a special interest in advertising, and art in general. I want to share one advertisement that made me want to be in the field.
So, I am a huge fan of music. I could listen to music constantly and it would never bother me in the slightest. I love going to concerts, watching music videos, seeing the process behind it, and the promotions they create for new projects. There are a few specific advertisements that come to mind when I think about what made me want to work in advertising. One in particular is called the “The Billie Eilish Experience.”
This was a pop-up event stylized like a museum for one weekend only, in March of 2019. Essentially, each song on the album was turned into an “immersive sensory experience.” For 13 songs, a guest would be taken through sights, smells, and sensations of the album. Additionally, each room included a sign of what each song looked like through Billie’s synesthesia (a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway) For example, her song “8” it made her think of purple, the smell of puppies, touching something fluffy, and an oval. Below, there’s a photo from a guest of the experience in this room and the sign in the doorway.
When I saw this, I knew I wanted to try and have a hand in creating unique advertising. I couldn’t help but think how much fun it would be to translate an artist’s ambitious ideas into reality. That’s what is so interesting to me about advertising! A company will come to an agency with a product, a promotion, or idea for an ad and it’s our job to collaborate with them and the rest of the team to come up with something that will make their idea come to life.