A few years back, during the COVID pandemic, Amazon’s toilet paper search results page became the number one display in the country. TP went viral. How did this happen?
It was a more difficult and uncertain time. The price of toilet paper and stocks went in opposite directions. Stocks ended up where toilet paper was supposed to end. TP was nowhere to be found.
Amazon, already experienced in moving paper – from books to boxes-galore, to the now ultimate commodity, rolls of TP – became an online check-out place and advertising billboard.
Amazon just happened to be at the right place at the right time.
Some lessons were learned during that time. Tiger King was, for example, the best show ever made; people tend to panic, and advertising around Amazon made sense.
Advertising these days works on almost all devices, and you probably noticed that it moves with you. Constantine the Great, a prominent figure from a long time ago, figured out that compiling knowledge in a small, mobile device, like a book, may have some value.
Amazon, essentially the shopping cart of the internet, has become the go-to destination for many small businesses selling products.
Now, the shopping cart is almost like a final destination, but how do your customers arrive there without a pandemic? How do you unroll the roll, so to speak?
If you are trying to connect your Google Ads with Amazon to get a clearer picture, optimize your campaigns better, and save money, where do you go?
That’s easy. You are already at the right place if you are at Miller. Let us know what you need, and we know how to get you there.
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