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All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

If you haven’t created official profiles for your business on Facebook, Google My Business, Yelp, Twitter, and others, what are you waiting for? Your customer’s reviews are crucial for growing your business, whether you manage an agency, restaurant, home services, real estate, car dealership or sell goods. Statistics show that the number of consumers who read reviews before booking or making a purchase is on the rise. A Dimensional Research study in 2016 showed that, 90% of consumers read onl...
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Business + Controversy = Rebranding

Business + Controversy = Rebranding

Rebranding of controversial companies has become a regular occurrence. Will these new campaigns be effective? Only time will tell. Messaging is of high importance when dealing with a PR disaster. However, it is not the only measurement for success.
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Why Representation Matters In Film, TV and Advertising

Why Representation Matters In Film, TV and Advertising

Film is not the only medium where representation and diversity is important. This can also expand to advertising. Do you want a particular demographic to buy your product? Well, you probably want to showcase that demographic in your ad. Just like Sense8, the Netflix original showcased diverse actors and actresses to increase the viewer demographic. Minorities in America have exponential buying power and that will only increase as the population continuously becomes more diverse.
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runDisney: The Happiest Race on Earth

runDisney: The Happiest Race on Earth

When most people think of Disney World, they automatically assume it’s a theme park for children, but it’s much more than that. It’s a world where parents and children can spend time as a family, where grandparents can take their grandkids, where couples of any age can get married and/or honeymoon, and where families can have reunions. There is something for everyone to enjoy, and Disney has seemingly unlimited ways to advertise tourism to different targeted age groups.
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Fast-Growing Esports Are Competing For Your Advertising Budget

Fast-Growing Esports Are Competing For Your Advertising Budget

In 2004 a movie aired called Dodge Ball starring Vince Vaughn, Christine Taylor, and Ben Stiller was about a group of local gym owners that enter a dodge ball tournament to save their local gym from the grasp of a giant corporate chain of gyms. At one point in the movie, the tournament was broadcasted on an imaginary ESPN channel called “ESPN 8 The Ocho.” It was a joke highlighting that the oddest of sports find their way onto main stream media and shown to the world. At one point in time E-sp...
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It’s Just Elementary Advertising, My Dear Watson

It’s Just Elementary Advertising, My Dear Watson

It doesn't take a great genius like the private detective Sherlock Holmes to see that in the past several years advertising has become a complex mystery to most.
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Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Long gone are the days of using email as the primary means of online messaging. Now, social media has taken over as the massive hub of communication where everyone from our Gen Z nephew to our Silent Generation grandmother takes part. Naturally, the advertising industry has evolved to keep up with the rapidly expanding role of social media in society. In-stream video ads are done by thousands of brands but not always done well.
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Attribution (or why clients think certain media doesn’t work)

Attribution (or why clients think certain media doesn’t work)

When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of the time, are anecdotal reasons. Trying to get clients to understand that their media proclivities are not universal can be challenging. However, it’s usually not as challenging as explaining why marketing attribution isn’t as useful as they think.
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Dating Apps & Advertising: Should You Swipe Right or Left?

Dating Apps & Advertising: Should You Swipe Right or Left?

Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the most important day in February. Thank you Leslie Knope. The dating scene has completely changed in the last few years. Gone are the days of meeting a handsome stranger at the bar or being set-up on a blind date. Now, my dating life is dependent on swiping left or right.
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Super Bowl & Commercials: Who Won & Who Lost?

Super Bowl & Commercials: Who Won & Who Lost?

The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this celebration...
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