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How to Find the Truth in Advertising and News

How to Find the Truth in Advertising and News

Only about 2 in 10 Americans trust their news. Which begs the question, where do you get your news? Which news organization do you trust the most? How do you know it’s truthful?
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Creative Logos & Their Hidden Images: Can You See It?

Creative Logos & Their Hidden Images: Can You See It?

Many ads and logos have “hidden” images in their graphics. Some are intended to be funny, and some are just the creative results of a company’s graphic designer. While some people view these “hidden” images as “subliminal advertising,” (the use by advertisers of images and sounds to influence consumers' responses without being conscious of it) most of the time, it is just a creative way to design ads or logos...
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How to Catch a Millennial

How to Catch a Millennial

How do you catch a millennial’s attention? With more and more research showing that this cord-cutting bunch of youths does not respond to traditional advertising, how in the world is one supposed to capture their interest? What topic could possibly persuade them to emerge from the depths of their smartphones and draw them into the real world of spending their hard earned, cold, hard cash? The answer is more four-legged than you would think…
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Makes you think. Doesn’t it?

Makes you think. Doesn’t it?

List of hands - how many of you have purchased something strictly because of packaging or color? Visuals, colors, and verbiages all go into the thought process when making an engaging ad. If we catch your attention and have you talking, we have successfully done our job.
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Coming Soon to an Ad Near You: Virtual Reality

Coming Soon to an Ad Near You: Virtual Reality

In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being made and the technology starting to become more available and affordable, it seems like the future of advertising is to be set in the virtual world.
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Industry Acclaim for Miller Ad Agency!

Industry Acclaim for Miller Ad Agency!

If you’re looking for expert knowledge, efficiency, or experience in getting proven market growth and success for yourself and your business, then Miller Ad Agency is your ideal partner. Miller has more than 30 years of experience, and our team covers a whole gamut of services, from advertising, branding, and digital strategy to video production and search engine optimization. We have a special take on marketing and advertising that reaps undeniable rewards for our clients, and this consistent ...
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More Than Just a Poke War

More Than Just a Poke War

Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and others are thought to be no more than platforms to share photos, opinions, and to keep up your “poke-wars”. With billions of people across the world having accounts on some or all of these programs, social media is becoming a serious contender in the advertising, marketing, and branding fields. Having access to...
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Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Recently, IHOP (International House of Pancakes), launched an advertising campaign for their menu item, hamburgers. The 60-year-old company has never strayed from its tried and true brand of breakfast. Sure, the company has other non-breakfast menu items, but breakfast has always stayed...
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All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

If you haven’t created official profiles for your business on Facebook, Google My Business, Yelp, Twitter, and others, what are you waiting for? Your customer’s reviews are crucial for growing your business, whether you manage an agency, restaurant, home services, real estate, car dealership or sell goods. Statistics show that the number of consumers who read reviews before booking or making a purchase is on the rise. A Dimensional Research study in 2016 showed that, 90% of consumers read onl...
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Business + Controversy = Rebranding

Business + Controversy = Rebranding

Rebranding of controversial companies has become a regular occurrence. Will these new campaigns be effective? Only time will tell. Messaging is of high importance when dealing with a PR disaster. However, it is not the only measurement for success.
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