X
RSS
Dissecting Creative: Video Production 101

Dissecting Creative: Video Production 101

Many people have misconceptions about the exact roles of each profession. But each one has its own subtle nuances. Trust me, there is a difference between a strong shot by the DP and something that is cut and colored properly by the editor.
Read More
Upfronts 2017

Upfronts 2017

As summer approaches and more and more season finales begin to air, that means only one thing: the 2016-2017 television season is coming to a close. Fans will be sitting on the edge of their seats, praying that their favorite series will not be axed by station executives.
Read More
Don’t Just Be a Slytherin at Advertising

Don’t Just Be a Slytherin at Advertising

So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting for the underdog, or a hard-working, steadfast Hufflepuff. Or maybe you were an analytical Ravenclaw who lived in the library for days on end.
Read More
Shake it Up Baby!

Shake it Up Baby!

Recently, Miller Ad Agency was invited to revisit a past client who was loosing their backyard and their brand. So, The Miller Team put together their opening salvo of this is who we are presentations and we visited to reintroduce ourselves to them and how we could help them reintroduce themselves.
Read More
United Airlines vs. Passengers: A PR Crisis

United Airlines vs. Passengers: A PR Crisis

Unless you have been wandering in the woods without any cell service, you have heard about the United Airlines fiasco that went viral two days ago. The widely-viewed video is sure to have the senior execs at PepsiCo sighing with relief, now that the public spotlight has been taken off of them following their incredibly insensitive ad starring model and reality TV celeb, Kendall Jenner. What happened you ask? A situation that many argue could have been easily avoided.
Read More
Shopper Marketing Evolved

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
Read More
Miller Cares

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La'Miyah.
Read More
Cashing in on Feminism

Cashing in on Feminism

This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on a mere moment.
Read More
When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
Read More
Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Read More
Page 1 of 6 FirstPrevious [1]2345 Last
Blog Categories
Blog Calendar