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Greenwashing

Greenwashing

Given the choice, a large portion of consumers will choose the greener product. This is what leads corporations to more aggressively push the “green” message through advertising.
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Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency is one of the top advertising agencies in Dallas according to Clutch! What’s more, the blog-outlet, Medium, features a Clutch post ranking Miller Ad Agency one of the top 15 ad agencies.
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Reviews Matter

Reviews Matter

Business reviews help set yourself apart from others.
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The Happiest Campaign on Earth

The Happiest Campaign on Earth

Mickey Mouse – one of the most recognizable brand icons in the world is turning 90 this year! And that means Disney is throwing the biggest birthday party of the decade to celebrate – for a limited time only, of course!
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Influencer Marketing:  7 Steps for a Successful Campaign

Influencer Marketing: 7 Steps for a Successful Campaign

There are 21.7 million sponsored posts created on Instagram every day! Big brands such as Chobani, Nike, Nordstrom, Amazon, and Airbnb are investing in this method of marketing.
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Why advertising matters?

Why advertising matters?

For any business, or cause, wanting to gain traction, expand, or sell a narrative, some form of advertising is a must.
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New Technology, Not Only for the Youngsters

New Technology, Not Only for the Youngsters

As new technology arrives each day, it’s often assumed that the early adopters are the youth of the world. But when it comes to new voice technology such as Google Home and Amazon Alexa, the Baby Boomer generation and beyond have adopted these technologies as their own personal and work companion.
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What I Learned from Mr. Direct Mail

What I Learned from Mr. Direct Mail

David was instrumental in mentoring me as I entered into the advertising world. I can remember a specific instance in which he guided me through a work challenge many years ago with some solid advice that I apply today, while I’m working with my clients.
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Keeping your brand relevant

Keeping your brand relevant

Is that the wind you feel in your hair as you imagine yourself standing on top of a mountain, breathing in the crisp, cool air? Sadly, opening your eyes reveals the fan next to you, blowing in your face. That just means it’s time for a vacation.
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Customer Retention & The Struggle for Loyalty

Customer Retention & The Struggle for Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just like that.
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