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Keeping your brand relevant

Keeping your brand relevant

Is that the wind you feel in your hair as you imagine yourself standing on top of a mountain, breathing in the crisp, cool air? Sadly, opening your eyes reveals the fan next to you, blowing in your face. That just means it’s time for a vacation.
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Customer Retention & The Struggle for Loyalty

Customer Retention & The Struggle for Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just like that.
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Going All In with a Miller Account Supervisor

Going All In with a Miller Account Supervisor

You can say I’ve made a life out of reading people's faces…. but I wouldn’t call myself a Gambler. Working at The Miller Ad Agency for the past 19 years has taught me that yes, a few gambles are necessary, but the ad game is more about research and tried and true methods that deliver success.
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When Poor Execution Outweighs Good Intentions

When Poor Execution Outweighs Good Intentions

Every company wants to be noticed/famous/talked about. Sometimes, however, in their haste to go viral, the campaign can backfire in a big way. Take clothing company, Revolve, for example. They recently decided to launch some very edgy sweatshirts on their site to bring awareness to online trolling. But a few things went VERY wrong.
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How a Birdie Can Save You from a Bogey

How a Birdie Can Save You from a Bogey

In business, the last thing you want to do is invest valuable time and resources only to find out you are not compatible with your partner. This can only lead to contentiousness, resentment, and eventually, separation (normally in an unpleasant manner). Ultimately, wasting everyone’s time. Wouldn’t it be great if there was a way to accelerate and condense the process? Interestingly enough, a great way to do this is through the game of golf.
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Nike and Controversy: Why The Kaepernick Ad is Working

Nike and Controversy: Why The Kaepernick Ad is Working

Over this past week, Nike seems to have been courting disaster by featuring Colin Kaepernick in their “Just Do It; 30th Anniversary” campaign. Featuring several still ads and a two-minute video spot, the campaign dares us to “Dream crazy.” But was Nike “dreaming crazy” when they released an image of Kaepernick’s face with type across saying, “Believe in something. Even if it means sacrificing everything”?
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Going Forward: The Progression of Mobile Marketing and Inclusion

Going Forward: The Progression of Mobile Marketing and Inclusion

NEWSFLASH…using short-form videos and influencers is becoming a necessity for keeping up with the competition. No longer the optional differentiator, mobile is now the price of entry. The ability to put an ad directly in the pocket of the perfect consumer is just too wide of an open door to not walk through. More screens to put your ad on equals more eyes that are on your product. Of course, this can lead to higher revenue and brand awareness. However, these eyes can be a double-edged sword if...
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“Sorry” in 60 Seconds

“Sorry” in 60 Seconds

“I’m sorry.” Sometimes, it’s hard enough to personally say those words to someone when we have wronged them. It has proven to be even harder to say by companies in the public eye. When they make a mistake, it is standard for brands to apologize...
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So, What’s the Deal with Influencer Marketing?

So, What’s the Deal with Influencer Marketing?

Are you thinking of using an influencer for promoting your product? Recently, influencer marketing has rapidly gained popularity and taken the industry by storm. The days of iconic celebrities being the top choice of brands for promoting their products or services are fading. Nowadays, many brands are using regionalized influencers for marketing their products. Moreover, they help companies create brand awareness and service in having great social media campaigns with their large follower base. ...
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How to Find the Truth in Advertising and News

How to Find the Truth in Advertising and News

Only about 2 in 10 Americans trust their news. Which begs the question, where do you get your news? Which news organization do you trust the most? How do you know it’s truthful?
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