Cracker Barrel’s Rebranding Fiasco: What Went Wrong and What We Can Learn

Cracker Barrel recently tried to update its image with a new logo and fresh décor, hoping to attract younger customers. But the change caused a huge backlash. Fans of the brand were upset when the company removed familiar elements, like the “Uncle Herschel” mascot and the “Old Country Store” tagline. The criticism was immediate and […]