Attribution (Or Why Clients Think Certain Media Doesn’t Work)
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of the time, are anecdotal reasons. For example, it could be they listen to Pandora, but not terrestrial radio, so they think nobody listens to radio. Or, it could be they don’t listen to Pandora, so […]
