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Greenwashing

Greenwashing

Given the choice, a large portion of consumers will choose the greener product. This is what leads corporations to more aggressively push the “green” message through advertising.
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Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency is one of the top advertising agencies in Dallas according to Clutch! What’s more, the blog-outlet, Medium, features a Clutch post ranking Miller Ad Agency one of the top 15 ad agencies.
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Influencer Marketing:  7 Steps for a Successful Campaign

Influencer Marketing: 7 Steps for a Successful Campaign

There are 21.7 million sponsored posts created on Instagram every day! Big brands such as Chobani, Nike, Nordstrom, Amazon, and Airbnb are investing in this method of marketing.
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Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Recently, IHOP (International House of Pancakes), launched an advertising campaign for their menu item, hamburgers. The 60-year-old company has never strayed from its tried and true brand of breakfast. Sure, the company has other non-breakfast menu items, but breakfast has always stayed...
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runDisney: The Happiest Race on Earth

runDisney: The Happiest Race on Earth

When most people think of Disney World, they automatically assume it’s a theme park for children, but it’s much more than that. It’s a world where parents and children can spend time as a family, where grandparents can take their grandkids, where couples of any age can get married and/or honeymoon, and where families can have reunions. There is something for everyone to enjoy, and Disney has seemingly unlimited ways to advertise tourism to different targeted age groups.
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Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Long gone are the days of using email as the primary means of online messaging. Now, social media has taken over as the massive hub of communication where everyone from our Gen Z nephew to our Silent Generation grandmother takes part. Naturally, the advertising industry has evolved to keep up with the rapidly expanding role of social media in society. In-stream video ads are done by thousands of brands but not always done well.
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Super Bowl Sunday: A Ratings Win or Loss?

Super Bowl Sunday: A Ratings Win or Loss?

We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares.
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Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
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Shake it Up Baby!

Shake it Up Baby!

Recently, Miller Ad Agency was invited to revisit a past client who was loosing their backyard and their brand. So, The Miller Team put together their opening salvo of this is who we are presentations and we visited to reintroduce ourselves to them and how we could help them reintroduce themselves.
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Shopper Marketing Evolved

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
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