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Greenwashing

Greenwashing

Given the choice, a large portion of consumers will choose the greener product. This is what leads corporations to more aggressively push the “green” message through advertising.
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Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency Named A Top Advertising Agency

Miller Ad Agency is one of the top advertising agencies in Dallas according to Clutch! What’s more, the blog-outlet, Medium, features a Clutch post ranking Miller Ad Agency one of the top 15 ad agencies.
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More Than Just a Poke War

More Than Just a Poke War

Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and others are thought to be no more than platforms to share photos, opinions, and to keep up your “poke-wars”. With billions of people across the world having accounts on some or all of these programs, social media is becoming a serious contender in the advertising, marketing, and branding fields. Having access to...
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Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
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Dissecting Creative: Video Production 101

Dissecting Creative: Video Production 101

Many people have misconceptions about the exact roles of each profession. But each one has its own subtle nuances. Trust me, there is a difference between a strong shot by the DP and something that is cut and colored properly by the editor.
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Upfronts 2017

Upfronts 2017

As summer approaches and more and more season finales begin to air, that means only one thing: the 2016-2017 television season is coming to a close. Fans will be sitting on the edge of their seats, praying that their favorite series will not be axed by station executives.
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Miller Cares

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La'Miyah.
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Cashing in on Feminism

Cashing in on Feminism

This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on a mere moment.
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When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
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Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
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