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Archive by author: Kirk WooldridgeReturn
Kirk has the unique position of negotiating media from both sides of the table with his experience ranging from media, buying/planning, sales, and managing.
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The best audience to target with Google Ads

The best audience to target with Google Ads

Embrace the older demographic
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How to Find the Truth in Advertising and News

How to Find the Truth in Advertising and News

Only about 2 in 10 Americans trust their news. Which begs the question, where do you get your news? Which news organization do you trust the most? How do you know it’s truthful?
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Super Bowl Sunday: A Ratings Win or Loss?

Super Bowl Sunday: A Ratings Win or Loss?

We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares.
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Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
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“What’s the best use of my ad budget?”

“What’s the best use of my ad budget?”

I get this question quite a bit and it’s definitely changed over the years.  In fact, it’s different every time I get it asked to me.  My refrain is this, ‘If it was my marketing budget, what would I do?’
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How to Market a New Sports Franchise

How to Market a New Sports Franchise

When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.
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