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Archive by author: Matthew KernReturn
When Matt isn’t at the office you can probably find him at the nearest movie theater, checking out the newest Marvel movie. A true dork at heart, his goal is to be your hero when it comes to account services.
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Greenwashing

Greenwashing

Given the choice, a large portion of consumers will choose the greener product. This is what leads corporations to more aggressively push the “green” message through advertising.
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Nike and Controversy: Why The Kaepernick Ad is Working

Nike and Controversy: Why The Kaepernick Ad is Working

Over this past week, Nike seems to have been courting disaster by featuring Colin Kaepernick in their “Just Do It; 30th Anniversary” campaign. Featuring several still ads and a two-minute video spot, the campaign dares us to “Dream crazy.” But was Nike “dreaming crazy” when they released an image of Kaepernick’s face with type across saying, “Believe in something. Even if it means sacrificing everything”?
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Coming Soon to an Ad Near You: Virtual Reality

Coming Soon to an Ad Near You: Virtual Reality

In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being made and the technology starting to become more available and affordable, it seems like the future of advertising is to be set in the virtual world.
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