The Competitive Landscape of Small and Big Name Gyms

Walk into any Planet Fitness on a weekday morning and you’ll see something interesting — rows of treadmills, a $10/month price tag plastered on the window, and a surprisingly full parking lot. Then drive two miles down the road to a boutique CrossFit gym charging $150 a month, and you’ll find something just as interesting […]

The New Landscape of Car Shopping: How Connected TV, Streaming Audio, and Social Media Are Shaping Consumer Behavior

In today’s rapidly evolving digital landscape, the ways in which consumers research and purchase vehicles have transformed dramatically. Connected TV (CTV), streaming audio, and social media are right at the front of this change, creating unique opportunities for car dealerships to personalize their messaging and maximize advertising spend. Understanding these shifts is crucial for dealers […]