Branding, Connecting, And Cracking Open A Cold One
For many who drink alcohol, beer and running do not sound like a good combination. However, for alcohol company AB InBev (Anheuser Busch Inbev), which owns beer labels like Budweiser, Corona, and Stella Artois, they are seizing their opportunity to connect with a perhaps-niche market of young runners who like to drink (or young drinkers […]
