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Dissecting Creative: Video Production 101

Dissecting Creative: Video Production 101

Many people have misconceptions about the exact roles of each profession. But each one has its own subtle nuances. Trust me, there is a difference between a strong shot by the DP and something that is cut and colored properly by the editor.
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Upfronts 2017

Upfronts 2017

As summer approaches and more and more season finales begin to air, that means only one thing: the 2016-2017 television season is coming to a close. Fans will be sitting on the edge of their seats, praying that their favorite series will not be axed by station executives.
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Miller Cares

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La'Miyah.
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When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
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Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
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Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
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Does Your Car Have Holiday Spirit?

Does Your Car Have Holiday Spirit?

We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
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The Market Sets the Price.

The Market Sets the Price.

Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
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Mute rate on Native Pre-roll

Mute rate on Native Pre-roll

So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you're cautiously optimistic, but something goes wrong that you hadn't accounted for.
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Five Must-Have Google Chrome Extensions for Designers

Five Must-Have Google Chrome Extensions for Designers

The life of a designer can be rough, but Chrome and its extensions are here to make things a little easier.
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