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It’s Just Elementary Advertising, My Dear Watson

It’s Just Elementary Advertising, My Dear Watson

It doesn't take a great genius like the private detective Sherlock Holmes to see that in the past several years advertising has become a complex mystery to most.
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Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Standing Out in a Skippable World (Understanding In-Stream Video Ads)

Long gone are the days of using email as the primary means of online messaging. Now, social media has taken over as the massive hub of communication where everyone from our Gen Z nephew to our Silent Generation grandmother takes part. Naturally, the advertising industry has evolved to keep up with the rapidly expanding role of social media in society. In-stream video ads are done by thousands of brands but not always done well.
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Attribution (or why clients think certain media doesn’t work)

Attribution (or why clients think certain media doesn’t work)

When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of the time, are anecdotal reasons. Trying to get clients to understand that their media proclivities are not universal can be challenging. However, it’s usually not as challenging as explaining why marketing attribution isn’t as useful as they think.
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Dating Apps & Advertising: Should You Swipe Right or Left?

Dating Apps & Advertising: Should You Swipe Right or Left?

Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the most important day in February. Thank you Leslie Knope. The dating scene has completely changed in the last few years. Gone are the days of meeting a handsome stranger at the bar or being set-up on a blind date. Now, my dating life is dependent on swiping left or right.
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Super Bowl & Commercials: Who Won & Who Lost?

Super Bowl & Commercials: Who Won & Who Lost?

The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this celebration...
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Super Bowl Sunday: A Ratings Win or Loss?

Super Bowl Sunday: A Ratings Win or Loss?

We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares.
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The (Ad) Times...They Are A-Changin

The (Ad) Times...They Are A-Changin

In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are consistently chasing new tools and platforms that can be used to push our brands forward and past the competition. Here at Miller, we consistently take meetings from potential vendors and partners that can help our client succeed, including some hits and some misses.
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2017: A Year In Review

2017: A Year In Review

Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start of an era of prosperity unmatched in my lifetime.
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Branding to Survive the Micro-Moment

Branding to Survive the Micro-Moment

In marketing, the instinct to fulfill a want or a need is a micro-moment.That need can be a need to learn something, do something, or, most importantly, buy something. So, what does that mean for branding, which is technically a long-term play?
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The Power of the Consumer and Social Media

The Power of the Consumer and Social Media

A consumer’s power is greater in strength and influence through social media. A smart retailer listens to their consumers, weighs the risks and rewards, and no matter what, immediately responds, whether to apologize or explain.
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