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Makes you think. Doesn’t it?

Makes you think. Doesn’t it?

List of hands - how many of you have purchased something strictly because of packaging or color? Visuals, colors, and verbiages all go into the thought process when making an engaging ad. If we catch your attention and have you talking, we have successfully done our job.
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Coming Soon to an Ad Near You: Virtual Reality

Coming Soon to an Ad Near You: Virtual Reality

In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being made and the technology starting to become more available and affordable, it seems like the future of advertising is to be set in the virtual world.
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Industry Acclaim for Miller Ad Agency!

Industry Acclaim for Miller Ad Agency!

If you’re looking for expert knowledge, efficiency, or experience in getting proven market growth and success for yourself and your business, then Miller Ad Agency is your ideal partner. Miller has more than 30 years of experience, and our team covers a whole gamut of services, from advertising, branding, and digital strategy to video production and search engine optimization. We have a special take on marketing and advertising that reaps undeniable rewards for our clients, and this consistent ...
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More Than Just a Poke War

More Than Just a Poke War

Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and others are thought to be no more than platforms to share photos, opinions, and to keep up your “poke-wars”. With billions of people across the world having accounts on some or all of these programs, social media is becoming a serious contender in the advertising, marketing, and branding fields. Having access to...
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Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Advertising Mishaps: Ad Campaign for Burgers Sparks Massive Uproar

Recently, IHOP (International House of Pancakes), launched an advertising campaign for their menu item, hamburgers. The 60-year-old company has never strayed from its tried and true brand of breakfast. Sure, the company has other non-breakfast menu items, but breakfast has always stayed...
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All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

All About Reviews: How To Manage Your Customer Reviews To Grow Your Business + Real-Life Examples.

If you haven’t created official profiles for your business on Facebook, Google My Business, Yelp, Twitter, and others, what are you waiting for? Your customer’s reviews are crucial for growing your business, whether you manage an agency, restaurant, home services, real estate, car dealership or sell goods. Statistics show that the number of consumers who read reviews before booking or making a purchase is on the rise. A Dimensional Research study in 2016 showed that, 90% of consumers read onl...
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Business + Controversy = Rebranding

Business + Controversy = Rebranding

Rebranding of controversial companies has become a regular occurrence. Will these new campaigns be effective? Only time will tell. Messaging is of high importance when dealing with a PR disaster. However, it is not the only measurement for success.
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Why Representation Matters In Film, TV and Advertising

Why Representation Matters In Film, TV and Advertising

Film is not the only medium where representation and diversity is important. This can also expand to advertising. Do you want a particular demographic to buy your product? Well, you probably want to showcase that demographic in your ad. Just like Sense8, the Netflix original showcased diverse actors and actresses to increase the viewer demographic. Minorities in America have exponential buying power and that will only increase as the population continuously becomes more diverse.
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runDisney: The Happiest Race on Earth

runDisney: The Happiest Race on Earth

When most people think of Disney World, they automatically assume it’s a theme park for children, but it’s much more than that. It’s a world where parents and children can spend time as a family, where grandparents can take their grandkids, where couples of any age can get married and/or honeymoon, and where families can have reunions. There is something for everyone to enjoy, and Disney has seemingly unlimited ways to advertise tourism to different targeted age groups.
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Fast-Growing Esports Are Competing For Your Advertising Budget

Fast-Growing Esports Are Competing For Your Advertising Budget

In 2004 a movie aired called Dodge Ball starring Vince Vaughn, Christine Taylor, and Ben Stiller was about a group of local gym owners that enter a dodge ball tournament to save their local gym from the grasp of a giant corporate chain of gyms. At one point in the movie, the tournament was broadcasted on an imaginary ESPN channel called “ESPN 8 The Ocho.” It was a joke highlighting that the oddest of sports find their way onto main stream media and shown to the world. At one point in time E-sp...
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