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Pr0ofiNg PitfAlls: as told by an AE

Pr0ofiNg PitfAlls: as told by an AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
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The Importance of the Right Media Buy

The Importance of the Right Media Buy

It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
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How Far Will You Go for SEO?

How Far Will You Go for SEO?

While a rare occurrence, changing your business name in an effort to increase search traffic isn’t unheard of. Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?That’s exactly what Seminole County in Florida will be voting on today, to change their name to “Orlando North”. Officials believe that this change will help drive tourism to their hotels and attracti...
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Whipping Our Millennial Marketing into Shape

Whipping Our Millennial Marketing into Shape

Here are 3 relatively simple changes that will positively impact the attraction of the Millennial audience.
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Is Advertising a Mind Game?

Is Advertising a Mind Game?

You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
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Baby It’s Cold Outside

Baby It’s Cold Outside

Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story on every local channel. You can turn on your TV and be guaranteed to have full coverage of what the roads are like, what schools and businesses are closing, etc.I was so thrilled this year to see the “Texas Storm Chasers” on the actual roads with cameras and fairly hilarious commentaries.  It gave me more confidence as to when to attempt to head into the office; however, I never heard th...
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Embracing Our Inner Beauties

Embracing Our Inner Beauties

Have you ever sat down and really paid attention the messages both subtle and not so subtle on TV? Have you ever flipped thru a magazine and really looked at the models?
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Get with the Global, Let’s get Mobile

Get with the Global, Let’s get Mobile

If you haven’t yet made your website mobile friendly, it’s time to come out from under your rock and get on board with the rest of the world.
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How Facebook Advertising Works

How Facebook Advertising Works

From a Ever find yourself aimlessly scrolling through your Facebook newsfeed and all of a sudden you see that product you were JUST looking at on another website pop up with an alluring “sale going on now!” or an ad of a box full of dog toys and treats that you can subscribe to have delivered to your home monthly?In a creepy yet exciting way, Facebook has discovered how to dig deep into my cyber footprint and I am dumped into a variety of categories.Dog owner, twenty-something, femal...
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Finding Inspiration

Finding Inspiration

So what can a struggling team do to kick start their brains? We take to the Internet or our agency’s bookshelf to scan other published work trying to find that light switch.
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