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Archive by author: Cheryl SinclairReturn
With a sense of adventure and the desire to broaden her horizon with new experiences, Cheryl amassed a background in marketing and advertising. She pours her knowledge and experience into her work for her clients.
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Keeping your brand relevant

Keeping your brand relevant

Is that the wind you feel in your hair as you imagine yourself standing on top of a mountain, breathing in the crisp, cool air? Sadly, opening your eyes reveals the fan next to you, blowing in your face. That just means it’s time for a vacation.
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Dating Apps & Advertising: Should You Swipe Right or Left?

Dating Apps & Advertising: Should You Swipe Right or Left?

Happy Valentine’s Day! Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the most important day in February. Thank you Leslie Knope. The dating scene has completely changed in the last few years. Gone are the days of meeting a handsome stranger at the bar or being set-up on a blind date. Now, my dating life is dependent on swiping left or right.
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The Effects of Celebrity Endorsements

The Effects of Celebrity Endorsements

In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
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Winning the Branding Battle

Winning the Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy?
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