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Archive by author: Lacey GuilloryReturn
Upon graduating with a degree in Advertising, she spent a year working at the Happiest Place on Earth, Walt Disney World. There she spent her time making dreams come true while learning how Disney maintains their customer loyalty and stays true to the Disney brand. Her resilience took her away to better places as she second lined her way to Dallas.
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The Happiest Campaign on Earth

The Happiest Campaign on Earth

Mickey Mouse – one of the most recognizable brand icons in the world is turning 90 this year! And that means Disney is throwing the biggest birthday party of the decade to celebrate – for a limited time only, of course!
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runDisney: The Happiest Race on Earth

runDisney: The Happiest Race on Earth

When most people think of Disney World, they automatically assume it’s a theme park for children, but it’s much more than that. It’s a world where parents and children can spend time as a family, where grandparents can take their grandkids, where couples of any age can get married and/or honeymoon, and where families can have reunions. There is something for everyone to enjoy, and Disney has seemingly unlimited ways to advertise tourism to different targeted age groups.
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