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Archive by author: Sasha GelemanovicReturn
Upon graduating from the Art Institute of Dallas in 2001, Sasha wore every creative hat he could think of: layout artist, photographer, copywriter, concept artist, illustrator, designer, web designer, SEO guru, senior designer, and art director (or what he likes to call, “Captain”). He worked with many different types of clients, including pretty much all automotive brands, lawyers, dentists, entrepreneurs, writers, bloggers, magazines, clothing companies, not-for-profit organizations, and some other corporate businesses. Steering his talented creative crew members through the high seas of advertising, he continues to chart a path to success.
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Customer Retention & The Struggle for Loyalty

Customer Retention & The Struggle for Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just like that.
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It’s Just Elementary Advertising, My Dear Watson

It’s Just Elementary Advertising, My Dear Watson

It doesn't take a great genius like the private detective Sherlock Holmes to see that in the past several years advertising has become a complex mystery to most.
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Pointless over-promotion is making the blockbuster lackluster

Pointless over-promotion is making the blockbuster lackluster

Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
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Social Media’s Influence on Politics

Social Media’s Influence on Politics

Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day.
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