Have you bought anything in the last few days or months without reading a review? If so, you are braver than I am. I’ve been burned in the past to a point where I will not buy anything important without reading the reviews. My car, my phone, almost anything electronic was reviewed thoroughly before purchasing. Reviews help ease the buyer and give them more hope and a sense of security. When it comes to your business, reviews should matter even more.
Business reviews help set yourself apart from others. It builds trust and improves ranking on Google, Yelp, Facebook, etc. It also strengthens your brand's identity. People don’t just read reviews; they read multiple reviews before buying or conducting business. Reaching out and getting good reviews help the growth of your business. Reviews also help your SEO so your business will show up when being searched.
Reviews matter and they should be a priority for your business. Reviews get more people to see your business (and, more importantly,) they get more of the right people to see your business. They also present your business in a positive and trustworthy light. Even a negative review, when responded to correctly, can show transparency for your business.