Love The Branch: There is so much to love about the city of Farmers Branch, Texas, it was easy for us to create the "Love The Branch" campaign. From the amazing parks, restaurants, and events, to the convenient location of the city, it was easy to discover more about "The City in a Park".
Love The Branch Logo: We added a twist to the city's Farmer's Branch logo. Take two of the tree's leaves, form a heart and add the color of love. Then couple that with the old love letter style inked script and good things happen.
Lovethebranch.com Logo: We also created logotype for the URL lovethebranch.com. This additional logotype would be used to tag the website's address on such items as polo shirts, fleece blankets, DART Rail Station boards, light pole banners, pocket folder and inserts, and publication ads.
Love The Branch Website:
Now let's tie all of this together with a new website. If you break down the "Love The Branch" into smaller components of the city, now visitors can love the scenery, love the recreation, love the parks, love the events, and so much more. See how it all came together at lovethebranch.com >
Love The Branch Web Banners: Now let's draw some traffic to the website. The "Love the Central Location" message was perfect to bring awareness to area visitors through a set of web banners focuses on proximity to area airports, public and private schools, and downtown Dallas.
Lovethebranch.com Polo Shirts: In addition to branding the website and web banners with the "Love The Branch" line, we embroidered the lovethebranch.com logo on polo shirts. The shirts were done in amazing dark red and brilliant bright white.
Lovethebranch.com Fleece Blankets:
We also branded red fleece blankets with the lovethebranch.com logo. These blankets can be used for relaxing at Farmers Branch outdoor events, such as city festivals, concerts, fireworks shows, or enjoying a nice picnic in the park.
Dr Pepper StarCenter Banner: We also targeted real traffic from I-35 with a huge banner across the side of the Dr Pepper StarCenter. Passersby could see a happy family loving Farmers Branch from almost a half mile away.
DART Rail Station Board: DART Rail Station Board: Not only did we target car traffic, but we also targeted DART Rail traffic with the "Love the Branch" campaign. We posted "Love The Branch" boards at different DART Rail stations throughout Farmers Branch.
Light Pole Banners: We placed "Love The Branch" light pole banners throughout the city of Farmers Branch. These banners brought more than a touch of color to the city streets, they raised curiosity and helped boost visits to lovethebranch.com.
Magazine Ad: In addition to outdoor, we also created a magazine ad to promote the Love the Branch campaign. The ad features beautiful photography of Farmers Branch and highlights the central location and city attractions. Readers can also scan the GetTag with their mobile phone to take them straight to the lovethebranch.com website.
Pocket Folder and Inserts: We created pocket folders and inserts for "Love The Branch" to hand out to Farmers Branch visitors and people looking to relocate to Farmers Branch. It's a showcase of a city with so much to love. Each of the inserts gives a new reason to love and discover more about "The City in a Park".