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Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
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The Market Sets the Price.

The Market Sets the Price.

Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
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Why repetitive advertising forced me to buy premium services.

Why repetitive advertising forced me to buy premium services.

Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
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Mute rate on Native Pre-roll

Mute rate on Native Pre-roll

So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you're cautiously optimistic, but something goes wrong that you hadn't accounted for.
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Marketers Have Spoken: They Want Higher Quality Leads

Marketers Have Spoken: They Want Higher Quality Leads

Higher quality leads create efficiency in the sales process, bringing together well informed prospects with salespeople eager to make the sale. So why haven't we seen more of these?
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Pointless over-promotion is making the blockbuster lackluster

Pointless over-promotion is making the blockbuster lackluster

Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement.
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The Effects of Celebrity Endorsements

The Effects of Celebrity Endorsements

In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for.
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A Lot of a Little, or a Little of a Lot?

A Lot of a Little, or a Little of a Lot?

Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
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What new car dealers in the states can learn from the Brexit

What new car dealers in the states can learn from the Brexit

Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play...
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When Your Commercial Is Trying Too Hard

When Your Commercial Is Trying Too Hard

Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go... overboard.
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