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United Airlines vs. Passengers: A PR Crisis

United Airlines vs. Passengers: A PR Crisis

Unless you have been wandering in the woods without any cell service, you have heard about the United Airlines fiasco that went viral two days ago. The widely-viewed video is sure to have the senior execs at PepsiCo sighing with relief, now that the public spotlight has been taken off of them following their incredibly insensitive ad starring model and reality TV celeb, Kendall Jenner. What happened you ask? A situation that many argue could have been easily avoided.
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Shopper Marketing Evolved

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
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Cashing in on Feminism

Cashing in on Feminism

This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on a mere moment.
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When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
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Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
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Taking a Perceived Problem and Making into an Outstanding Commercial

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? 
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Marketing Trends to Look Out For in 2017

Marketing Trends to Look Out For in 2017

With the advent of technology, marketing has become digitized. Each year we are getting to see new marketing trends. Let’s have a look at which marketing trends are going to rule in 2017.
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Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
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The Market Sets the Price.

The Market Sets the Price.

Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
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Why repetitive advertising forced me to buy premium services.

Why repetitive advertising forced me to buy premium services.

Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
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